The phrase refers to a widely circulated, extremely graphic and disturbing video alleged to depict the murder of a man by a Mexican drug cartel. The video’s circulation is heavily associated with the online platform Reddit, where users shared, discussed, and sought out the content, despite its explicit violation of the platforms content policies.
The significance of this video’s notoriety lies in its stark illustration of the dark underbelly of the internet and the challenges of content moderation. It highlights the potential for extremely violent material to spread rapidly online and the psychological impact such content can have on viewers. The video’s infamy has also fueled debates regarding freedom of speech versus the need to protect individuals from exposure to traumatic content.
