The concept referenced is a designated period, typically in the late afternoon or early evening, during which establishments in a specific locale offer discounted prices on alcoholic beverages and sometimes food. As an illustration, numerous bars and restaurants within the boundaries of a particular Maryland city feature special pricing schedules between the hours of 4:00 PM and 7:00 PM.
These promotions foster increased patronage during off-peak hours, benefiting businesses through enhanced revenue and brand visibility. Historically, such incentives arose from a desire to attract customers before the traditional dinner rush, effectively smoothing out demand and maximizing operational efficiency. These periods of reduced pricing can also benefit consumers by making dining and socializing more affordable.
