A specialized hair care product formulated to neutralize unwanted yellow or brassy tones in blonde, grey, or silver hair. It typically contains violet pigments that counteract these warm hues, restoring a cooler, brighter appearance. For instance, individuals with color-treated blonde hair often use this type of shampoo to maintain their desired cool-toned shade.
The significance of this product lies in its ability to extend the vibrancy and longevity of hair color, particularly for those who have invested in professional salon treatments. It prevents the discoloration that can occur due to environmental factors, product buildup, or natural oxidation processes. Historically, solutions for brassiness involved harsh chemicals; however, modern formulations often incorporate nourishing ingredients to protect and hydrate the hair while correcting tone.