The phrase in question describes the practice of offering established Reddit profiles, which have been active for a significant period, for purchase. These profiles typically possess a history of participation on the platform, potentially including accumulated karma (a score reflecting positive community contributions) and membership in various subreddits. The transaction involves transferring ownership of the profile from the original creator to a new user.
The perceived value in acquiring such a profile stems from the belief that established accounts carry greater weight and influence within the Reddit community. Some individuals or entities might seek to leverage the existing reputation of an older account to promote content, engage in marketing activities, or influence discussions. Historically, the desire to manipulate online platforms has driven the demand for these accounts, reflecting a broader trend of seeking shortcuts to build credibility and visibility online.
