Two distinct lagers from the same brewer offer consumers different profiles. One is characterized by a lighter body and fewer calories, often appealing to those seeking a more refreshing, sessionable option. The other targets a broader audience with a focus on enhanced drinkability and a slightly less intense flavor profile compared to the brewer’s flagship product.
The availability of multiple options within a brand allows consumers to align their choice with specific preferences and occasions. The introduction of variations can also expand market reach, attracting individuals who might find the original product too assertive or caloric. This strategy allows the brewer to cater to a wider range of tastes and lifestyles, ultimately bolstering overall brand appeal and sales.