The phrase refers to the practice of searching for discount opportunities specifically related to a particular airline, within a popular online forum and discussion website. These opportunities are sought for travel during a defined calendar year. It represents a specific combination of elements: an airline brand, a type of price reduction, a temporal marker, and a platform commonly used for information sharing.
The appeal of such a search stems from the desire to reduce travel expenses. Finding lower fares can make air travel more accessible. The forum environment offers potential benefits through crowd-sourced information, where users may share previously unknown promotional codes or successful strategies for obtaining discounts. Historical context suggests an ongoing pattern of consumers seeking cost-effective travel solutions through online channels.