The acquisition of pre-existing user profiles on the Reddit platform, established for a specific duration, is a practice employed by some individuals and organizations. These profiles possess an established history of activity, potentially including post submissions, comments, and engagement within various communities. This contrasts with newly created accounts lacking such a history. As an example, an entity might seek a profile created several years prior to leverage its perceived authenticity.
The perceived value in acquiring accounts with a prior history lies in the potential to bypass certain platform safeguards often associated with new profiles. These safeguards can include limitations on posting frequency or restrictions on participation in certain communities. Furthermore, established accounts may be viewed as more credible by other users, enabling more effective dissemination of information or promotion of content. Historically, this type of transaction has been associated with marketing strategies and online reputation management efforts, as well as potentially less legitimate activities.